Paper presented at Time and the Web, Staffordshire University, 19th June 1997.

Is time out to be the big issue?

Anthony Byrne and Richard Picking
Staffordshire University
Beaconside
Stafford ST18 ODG

cm5msab@bs41.staffs.ac.uk
r.picking@soc.staffs.ac.uk

Abstract

The present paper reports a pilot study which aimed to research the issues which users of the world wide web regard to be of central importance. The study involved a survey of web users. A web-based questionnaire was created which comprised evaluation criteria selected from a large set of candidates using sorting techniques. The questionnaire was made available to the web community, enabling users to provide their views on the usability of four nominated web sites after browsing each one. The survey data were analysed and results interpreted to place the perceived importance of delay in context with other usability issues in web environments. The survey aimed to establish the subjective views of users performing browsing activities, rather than on measurements of the user performing allocated tasks.

The sorting exercise ascertained that delay was regarded as important by users, although issues of navigation and web page design are still dominant. However, the survey revealed that delays provoked criticism from users, although such delays appear to be acceptable for more local web sites.

Final set of Questions

1) The site contains unnecessary graphics which adversely affect the speed of interaction

2) The site contains useful animation

3) The textual content of the pages is legible and easy to read

4) The general quality of information/content is poor

5) The provision of navigation guidance is good

6) The consistency of navigation is poor

7) It is easy to get lost in the site

8) External links are reliable (e.g. up to date and accessible)

9) Internal links are reliable and rapidly accessible

10) Icons do not have a clear meaning and purpose

Results

Question

1

2

3

4

5

6

7

8

9

10

Mean overall

2.4

2.7

3.8

2.4

3.2

3

3.2

3.4

3.6

2.8

York

1.8

2.2

4.2

2.3

2.9

3.5

3.6

3.4

3.7

3.1

Staffs

2

2.7

3.8

2.5

3.3

2.8

3

3.4

3.4

2.7

Sun

3.8

3.8

4

2

3.8

2.5

2.8

3.3

4

3.8

Microsoft

4.3

3

3.1

2.4

2.9

3.1

3.6

3.4

3.7

2.6

Sd overall

1.3

1.1

1.1

1

1.1

1.2

1.2

0.6

1.1

1.1

York

0.9

1

0.8

1

0.9

1.2

1

0.5

0.8

1.2

Staffs

0.9

1.1

1

1

1.2

1.1

1

0.7

1.1

0.9

Sun

1.3

1

1.4

0.8

1.5

1.7

1.5

0.5

1.4

1.3

Microsoft

1.1

1.3

1.6

1.3

1

1.3

1.6

0.8

1.4

1.3

 

Conclusions and future work

The aim of the reported pilot study was to investigate the issues which users regard to be of central importance with respect to world wide web usability, and whether time-related issues reside within that centrality.

From the sorting exercise, both of the time-related issues were placed in the most important ten from twenty six issues. This would imply that users do indeed regard them to be intrinsic to web usability. However, the subsequent survey suggests that there is little to choose between typical web sites with respect to these issues.

Some users expressed criticism of delays caused by the unnecessary use of graphics, although the sample size was highly questionable in terms of drawing significant conclusions for this aspect of the survey.

Time issues appeared to be more important to users of more powerful machines, although again, it is recommended that this study should be repeated with a wider sample.

It was stated at the outset that this was a pilot study, and further investigation of the issues under investigation would be needed. In order to investigate these issues a method based upon a set of tasks within a specific context would seem appropriate. Rada (1995) identifies two types of information retrieval, namely browsing and searching. A wider study should consider both of these approaches.

 

References for full paper

Block, J. 1961, The Q-sort method in personality assessment and psychiatric research, Palo Alto: Consulting Psychologists Press.

Card, S.K, Robertson, G.G. and Mackinlay, J.D. 1991. The Information Visualiser.

An Information Workspace. Proc ACM CHI91 Conf (New Orleans, LA, 28 April 2 May) 181-188.

Elm, W. and Woods, D. 1985. Getting lost: a case study in interface design, Proceedings of the Human Factors Society 29th General Meeting, Santa Monica, CA: Human Factors Society, 927-931.

Kim, H. and Hirtle, S.C. 1995. Spatial Metaphors and Disorientation in Hypertext Browsing.

Likert, R. 1932. A technique for the measurement of attitudes, Archives of Psychology, 140, Columbia University Press, 44-53.

Pitkow, J.E. and Kehoe, C.M. 1996, Emerging Trends in the www Population. Communications of the ACM Vol.39 No.6

Rada, R. 1995, Hypertext Multimedia and Hypermedia. The new Review of Hypermedia and Multmedia.

Thimbleby, H. 1990. User Interface Design: ACM Press.


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