Sampling bias occurs when the composition of your sample in some ways skews your results. For example, if a market researcher goes into a shopping street on a weekday afternoon they will encounter few employed people.
Used in Chap. 10: page 138
Sampling bias occurs when the composition of your sample in some ways skews your results. For example, if a market researcher goes into a shopping street on a weekday afternoon they will encounter few employed people.
Used in Chap. 10: page 138