Those working in web science ofter refer to the web as a 'social machine' as the human users and authors of the web through their social interactions captured in the web (e.g. through social media) and those mediated by it (e.g. publishing pages for others to view) can be regarded as collectively processing.
Used in Chap. 17: page 263
Links:
eprints.soton.ac.uk: - Wikipedia:
Social machine