I forgot last week when I wrote my post “the electronic village shop – enhancing local community through global network” that Fiona had mentioned a blog, Silversprite, from the Outer Hebrides that mentioned the flip side of this; in a post “Tesco comes to the Outer Hebrides“, he mentions the potential conflicts between Tesco online and village shops. It is interesting that Tesco does not itself deliver direct, but you can give a local delivery firm as your drop off point and they do the last leg of the delivery … of course this delivery point could be the local shop!
I also remembered after that some years ago (2002) I had an email enquiry from someone who had found a reference to the electronic village shop in one of my talks. He was wondering how to revitalise his own village shop which was about to close and asked if I had any advice. The following is edited version of my reply where I pondered on what was possible as a single shop without buy-in from one of the big franchise chains: